Elsa Goodsen Named 2025 Influential Women Honoree for Innovative, Purpose-Driven Leadership in Patient Care
Elsa’s path into healthcare sales began with roles at Lochness Medical and DeliverHealth, where she quickly stood out as a top performer. She drove multimillion-dollar revenue growth, broke sales records, and gained valuable expertise in account management and medical technology. Her trajectory continued upward at Coloplast, where she served as Senior Territory Manager and achieved national recognition, earning the coveted President’s Circle Award and ranking as the #1 Territory Manager in the country. These milestones not only showcased her ability to excel in competitive markets but also underscored her commitment to helping providers deliver the best possible care.
With a background in biology and a foundation in business administration, Elsa brings a rare blend of scientific knowledge and strategic sales acumen. She is known for her ability to connect with healthcare professionals at every level—surgeons, nurses, administrators, and entire hospital systems—building long-lasting partnerships grounded in trust and collaboration. Her approach is defined by attentive listening, creative problem-solving, and tailoring solutions that meet the unique needs of her clients. This balance of technical expertise and interpersonal skill has made her a respected and valued partner in the medical field.
Elsa attributes her success to persistence, relationship-building, and a genuine passion for improving patient outcomes. Her scientific foundation enables her to understand complex medical technologies, while her business training gives her the tools to design strategies that drive growth. Over the years, she has cultivated strong alliances with providers by combining knowledge with empathy, ensuring that her solutions not only meet technical requirements but also enhance the patient and provider experience. Elsa thrives on teamwork and collaboration, celebrating wins not only individually but as part of a collective. This team-first mindset, paired with determination and expertise, has allowed her to consistently exceed goals while making a meaningful impact on both patients and providers.
A pivotal moment in Elsa’s career path came while she was in college. During summers, she caddied at the Coeur d’Alene Resort Golf Course as she pursued a bioengineering degree. One of her clients asked if she could see herself working in a lab every day—a typical environment for bioengineers. That question sparked reflection. The client suggested she explore medical device or pharmaceutical sales, a career that would combine her love of science with her natural gift for relationship-building. This advice changed her life, setting her on a path where she could merge technical expertise with human connection. Today, she credits that guidance as the most valuable career advice she ever received, and she remains grateful for the push that steered her into a field where she thrives.
For young women entering the industry, Elsa offers straightforward yet powerful advice: build experience early. She encourages students to secure internships while still in college and to make connections both locally and nationally. She emphasizes the importance of initiative, urging young professionals to reach out directly to executives—CEOs, Directors of Sales, or Vice Presidents—when pursuing opportunities. Once an internship is earned, she advises working harder than anyone else: be the first to arrive, the last to leave, follow through on every promise, and treat customers like gold. For Elsa, the foundation of long-term success lies in demonstrating unmatched commitment, initiative, and integrity from the very beginning.
When reflecting on the healthcare landscape, Elsa is candid about the challenges facing providers. Between 2019 and 2024, more than 3,000 independent practices in rural areas closed, and physician-owned groups in those regions declined by 43%. To survive, many providers are consolidating into larger hospital systems, integrated delivery networks (IDNs), or group purchasing organizations (GPOs). At the same time, reimbursement pressures are intensifying—Medicare payments have dropped 33% since 2001, with additional cuts projected for 2025. Persistent workforce shortages compound these difficulties, creating significant strain on smaller practices. In this environment, Elsa sees her role as twofold: to support providers in finding innovative ways to strengthen their operations and generate revenue, while also ensuring that patients continue to receive the highest quality of care available.
Core values guide every aspect of Elsa’s professional and personal life. She is committed to leading with excellence, integrity, and purpose, aligning her work with a passion for creating positive change. Whether helping providers adopt life-changing therapies, improving patient outcomes, or supporting colleagues in achieving their goals, Elsa strives to make a meaningful difference. She places high value on teamwork and collaboration, believing that the greatest successes are collective ones built on trust and shared purpose. Dedicated to lifelong growth, she embraces challenges as opportunities for innovation and improvement.
Resilience and tenacity shape Elsa’s approach to obstacles, while service and leadership fuel her desire to mentor others and raise the standard of care in her field. Above all, she feels a profound responsibility to ensure patients receive the highest quality of care. Every decision she makes and every partnership she builds reflects this mission, reinforcing her belief that her work is not just about business, but about elevating lives.
Beyond her professional accomplishments, Elsa has consistently stepped into leadership roles that extend beyond her core responsibilities. She has served as a mentor, student organization president, and team captain, fostering collaboration and inspiring those around her to reach their full potential. Based in Spokane, Washington, she continues to thrive in the dynamic and evolving world of medical sales, where persistence, purpose, and passion remain at the heart of her career.
With her impressive record of achievement, unwavering values, and dedication to advancing healthcare, Elsa Goodsen represents the very spirit of Influential Women’s 2025 honorees. She exemplifies how resilience, integrity, and passion can transform challenges into opportunities, elevating both her profession and the lives of the patients and providers she serves.
Learn More about Elsa Goodsen:
Through her Influential Women profile, https://influentialwomen.com/connect/elsa-goodsen
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